adidas Superstar
2026
The adidas Superstar is back!
adidas was relaunching one of their iconic shoes, the Superstar. The shoe, which started out as a basketball shoe in the 70’s, became a hip hop style icon when RunDMC embraced the shoe (even without the laces) and release his famous song ‘My adidas’.
We wanted to embrace the hip hop heritage of the shoe, while also jumping on the nostalgic social trend of 2026 actually being 2016 season 2. That is why we decided to collaborate with one of the Netherlands’ OG hip hop stars: Brainpower. Staying true to the black-and-white simple style used in the global superstar campaign with Samuel L. Jackson, we created a completely new song, with lyrics that were spot on with the original icon message and the timelessness of the shoe. And of course, a lot of word wizzardy in the lyrics.
A no-brainer.
Pun intended.
👇🏼
We started by teasing
Small snippets of the clip on TikTok, Instagram and YouTube shorts.
We released the full song.
On Spotify, but also with the full videoclip on YouTube.
We were able to obtain a spot in the ‘New Music Friday’ list on Spotify and got plugged by Fernando on FunX.
We released the making of.
The clip and lyrics are based on a bigger adidas campaign, based on their timeless icons. Never really leaving the scene, but choosing when to reappear on stage.