Piadina é Parlare
Dr. Oetker x Amije

The new Ristorante Piadina product is a perfect snack, lunch, light meal, or appetizer with drinks. It brings "a piece of Italy" to any get-together.

The goal was to create awareness for Ristorante Piadina and its two flavours, encourage trial, and highlight its versatility across different eating moments: snacking, lunch, light meals, and drinks with friends.

Our concept, Piadina e Parlare, is an influencer-led mini format where our host Amije sits down with different talents for real, in-depth conversations. Using conversation starter cards, they talk about friends and family, the perfect snack moment, good food, that one holiday romance that never worked out, bucket-list travel destinations, dreams for the future, and more — all while enjoying genuinely delicious Italian food: the Ristorante Piadina.

Hope you’re hungry! 👇🏼